LG 50UR78006LK.AEK TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black

4K Ultra HD & AI Sound
Experience vibrant picture quality in incredible detail with 4K clarity, powered by the smart α5 AI processor 4K Gen6, the brain of the TV. LG’s AI Sound feature enhances your audio for a more immersive experience.

Sleek and slim design
A beautifully crafted TV to enhance any room.

LG’s webOS smart platform
Access all of your must-have apps like Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. New Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office.

FILMMAKER Mode & HDR
Enjoy movies just as the director intended thanks to Filmmaker Mode and HDR.

Game Optimiser & ALLM
Tweak your settings with ease to ensure the best gaming experience with the Game Optimiser, and ensure the most responsive gameplay with ALLM – putting you into the best game mode automatically when powering up your console.